Digital Marketing

Prince Education: Contents

Module-1 Digital Marketing Fundamentals

1.1 Introduction to Digital Marketing

- 1.1.1 What is Digital Marketing?

- 1.1.2 How Digital Marketing is Different from Traditional Marketing?

- 1.1.3 ROI between Digital and Traditional Marketing

- 1.1.4 New Trends and Current Scenario of Digital Marketing

- 1.1.5 Is Digital Marketing a Boon or a Bane?

1.2 Industrial Analysis of Digital Marketing

- 1.2.1 How can Digital Marketing be a Tool of Success for Companies?

- 1.2.2 Study and Analysis of Recent Infographics Released by Companies about Digital Marketing?

- 1.2.3 How did Digital Marketing Help the Small Companies and Top Organizations?

- 1.2.4 Categorization of Digital Marketing for the Business

- 1.2.5 SWOT Analysis of Business

- 1.2.6 Present Website and Media or Promotion Plan

- 1.2.7 Inbound vs Outbound Marketing

Module -2: Website Planning and Structure

2.1 Basics of Websites

- 2.1.1 Understanding a Website

- 2.1.2 What is a Website?

- 2.1.3 Levels of Websites

- 2.1.4 Difference between Blog, Portal and Website

- 2.1.5 Difference between Static and Dynamic Websites

- 2.1.6 What is Domain?

- 2.1.7 Buying a Domain

2.2 Website Plan and Structure

- 2.2.1 Website Language and Technology

- 2.2.2 Core Objective of Website and Flow

- 2.2.3 One Page Website

- 2.2.4 Strategic Design of Home Page

- 2.2.5 Strategic Design of Products and Services Page

- 2.2.6 Strategic Design of Pricing Page

- 2.2.7 Strategic Designing for Portfolio

- 2.2.8 Strategic Designing for Gallery and Contact Us Page

2.3 Website Handling

2.3.1 Call to Action (Real Engagement Happens)

2.3.2 Designing Other Pages

2.3.3 SEO Overview

2.3.4 Google Analytics Tracking Code

2.3.5 Website Auditing

2.3.6 Designing Word Press Website

2.3.7 Design a New Website and Promote It using Techniques

Module - 3: Search Engine Marketing                                         

3.1 Introduction to SEM

3.1.1 Introduction to Search Engine Marketing

3.1.2 Tools of Search Engine Marketing

3.1.3 PPC / Google Adwords Tool

3.1.4 Display Advertising Techniques

3.1.5 Report Generation

3.2 Search Engine Optimization Techniques

3.2.1 Search Engine Optimization (SEO)

3.2.2 On page Optimization Techniques

3.2.3 Off Page Optimization Techniques

3.2.4 Reports

3.2.5 Email Marketing

Module - 4: Social Media Optimization (SMO)                                

4.1 Social Media Marketing Tools and Techniques

4.1.1 Introduction to Social Media Marketing

4.1.2 Advanced Facebook Marketing

4.1.3 Word Press Blog Creation

4.1.4 Twitter Marketing

4.1.5 LinkedIn Marketing

4.1.6 Google Plus Marketing

4.1.7 Social Media Analytical Tools

4.1.8 Design a Social Media Campaign to Promote Indian Tourism

Module - 5: Web Analytics                                         

5.1 Introduction to Web Analytics Tools

5.1.1 Web Analytics and Integrating with Website

5.1.2 Measurement Metrics

5.1.3 Google Webmaster Tool

 5.1.4 Setting Up Tool for SEO

5.2 Use of Web Analytics Tools

5.2.1 Adding and Managing Assets

5.2.2 Integrating Webmaster Tool

5.2.3 Site Map and Site Links

5.2.4 Search Traffic and Link

5.2.5 Google Indexing Managing Crawl Errors